About us

We specialise in workforce planning, organisational development, and workforce strategy across Health and Social Care. Our mission is simple: to work alongside you, not just for you. We believe in collaboration, co-design, and sustainable solutions, ensuring your organisation has the skills, confidence, and capability to drive workforce improvements long after our engagement ends.

Our Purpose

Working in partnership with you - our health and social care clients - we provide consultancy and modelling expertise, tailored to the realities of your workforce challenges. We understand that workforce planning in practice is complex, with evolving demands, regulatory requirements, and the need for future-proof strategies.

That’s why we don’t just deliver solutions - we build your organisation’s capability. Through training and development, we empower your staff with the knowledge and skills needed to take workforce planning into their own hands, ensuring sustainable change and long-term impact.

Understanding Locality

Across England, Scotland, Wales, and Northern Ireland, every local health and care system faces common challenges - rising demand, funding pressures, and workforce complexities. However, no two organisations are identical. Each locality’s workforce strategy must reflect its unique mix of population needs, commissioning arrangements, and provider landscape.

We don’t offer one-size-fits-all solutions. Instead, we work with you to build on local successes, applying our sector knowledge to create bespoke, practical strategies that work in the real world.

Tackling 'Wicked Problems'

Workforce challenges in health and social care are rarely straightforward. Persistent vacancies, retention issues, skills shortages, and service transformation pressures create complex, multi-layered problems that cannot be solved with quick fixes or generic solutions.

We specialise in helping organisations navigate these challenges, drawing on deep sector knowledge, data-driven insights, and practical experience to develop strategies that work in real-world settings. By working in partnership with you, we co-design solutions that are pragmatic, sustainable, and tailored to your specific context - ensuring lasting impact for your workforce and the communities you serve.

Meet our team

Write your awesome label here.

Alison Alsbury

Chief Executive &
Strategic Economist

With an illustrious career spanning diverse sectors, Alison has particularly shone in the health and social care landscape over the past 20 years. Her journey began in European strategic consulting, transitioning to utilities, regeneration and public-private partnerships. Her unmatched experience encompasses roles at NHSE, the Department of Health, local authorities and key NHS Trust board positions. She has overseen mergers in public and voluntary sectors, as well as leading system and acute turnarounds. Her board level experience includes joint health and social care appointments, focussing on Mental Health & Community Services.
She has led our team to co-produce multiple actionable integrated workforce plans. Alison's current specialisation lies in system resource allocation and workforce planning, showcasing her adeptness at managing transformative change in complex environments.
Write your awesome label here.

Matt Morris

Director of Workforce & Organisational Development

Matt has been working across the UK's Health and Care sectors for the past 18 years, collaborating with a broad range of institutions from NHS trusts to third sector providers. Specialising in organisational development & transformation, Matt simplifies the intricate triad of demand, capacity, and supply for workforce planning, enabling actionable, strategic, and risk-based solutions. His ability in stakeholder management, workforce analysis, and scenario modelling was crucial in aiding health providers during the COVID pandemic, ensuring adaptable workforce strategies during demand surges. Originally rooted in finance, Matt's career pivoted to HR after gaining his CIPD qualifications. He's worked on transformative projects with prominent brands, notably leading Sky's workforce overhaul for their Supply Chain &  Home Service function during the 2 year development of Sky Q.  Matt's experience also includes being a Foster Carer, a 999 First Responder, and a Public Governor of an NHS Trust.

Associate Health Care Professionals

We have a network of experience clinicians who work on specific projects where their expertise is required, these include nurses paramedics, midwives, speech & language therapists & other AHPs.

Associate Workforce Analysts

Our team of workforce analysts support projects ranging from individual team redesign exercises to whole system health & care modelling. They operate across multiple platforms including MS Excel, Tableau, PowerBI and have experience of many HRIS platforms.

Associate Policy Specialists

Areas covered include; education & training, apprenticeships, capital programmes (new hospitals, diagnostics community hubs, etc) and more.
Created with